The Tool of Social Media in Cosplaying

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Over the past years, technology, particularly social media, has been a catalyst in the metamorphosis of the cosplay community. What was once a niche pastime among friends at local conventions has now evolved into a globally acclaimed art form, even a potential career choice. The integration of social media, advanced crafting tools, and digital platforms has opened up unprecedented avenues for cosplayers to express their creativity, connect with others, and showcase their work.


Social media platforms have become a lifeline for cosplayers, offering them a platform to share their work, connect with fellow enthusiasts, and amass a substantial fan base. Eddie Padilla Jr., also known as @Brandnewboricua, a cosplayer from the United States’s East Coast, underscores the role of social media in nurturing a sense of community and recognition within the cosplay sphere. “Social media is a fantastic tool for mutual support,” Padilla affirms. “I make it a point to tag every person I have a photo with, ensuring they receive due recognition and can easily find the picture if they wish. Networking, especially at major conventions, is crucial.”

This sense of community is echoed in a study on the use of social media for cosplaying in the Philippines by Maria Patricia Carmela P. Rodriguez, which noted, “An interviewee said that it has become easier to invite others or be invited to cosplaying events due to the convenience of online groups, rather than when inviting cosplayers through other means.” Online groups and forums have made it simpler for cosplayers to organize events, share tips, and collaborate on projects, enhancing the overall experience.

Not only has Social Media made it easier to connect, but the rise of creator culture has further amplified the impact of authentic voices within the cosplay community. According to Sprout Social, “We’ve seen the way creator culture has skyrocketed in popularity and brands featuring authentic voices, from creators to employees, shine against those that don’t.” Cosplayers who authentically represent themselves and their craft resonate more with audiences, creating a more engaged and loyal following. Something that Eddie Echos very strongly. 

Kamui of Kamui Cosplay, a cosplayer who shared their thoughts and experience using social media for cosplay, emphasizes the personal fulfillment that comes from sharing one’s work online. “Additionally, it helps that I mainly post for myself, not to get any attention. I like to document my work, scroll up and down my timelines, and see how something kept growing and developing,” Kamui said. This approach allows cosplayers to track their progress and inspires others to pursue their passions.

For many cosplayers, technology also plays a crucial role in embracing and celebrating their identities. Eddie Padilla Jr. shared a touching experience: “I’ve had someone message me. They were Dominican, saying they really love how much I embrace my identity and make it a part of my Social Media, cosplay, and character and that it inspired them to do the same with their background.” This highlights how technology can be a powerful representation and cultural expression tool within the cosplay community.

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Kamui (@kamuicosplay) • Instagram photos and videos

Technology has become an indispensable companion for cosplayers, empowering them to create, connect, and celebrate their passions in ways that were once unimaginable. From the advent of social media platforms to the proliferation of advanced crafting tools, technology has revolutionized the art of cosplay, fostering a more inclusive and supportive community. As the cosplay landscape continues to evolve, the role of technology will undoubtedly remain pivotal in its growth and success, offering endless possibilities for personal and professional development.